Benefits of Canning

One of the biggest trends we’ve seen in recent years is the move to cans throughout the beer, sparkling wine and hard seltzers markets. So what are the benefits of canning your products?

  1. They’re better for the environment – Although both glass and aluminium can be recycled, over 70% of the cans sold in the UK are recycled, compared to only one in six glass bottles. Plus, because cans are lighter than bottles and more compact, it takes less fuel to ship them – meaning less CO2 emissions.
  2. They stack – It seems an obvious point, but the stackability of cans can be really helpful. You can store a large amount in a very small space, meaning you need less warehouse space for storage – both of empty and filled cans. Fitting more cans into a small space also makes them easier to ship, and it means shops and supermarkets can fit more on the shelves for customers to buy. An added bonus is that customers can stack them in their fridge, so they have more cooled cans on hand when wanted.
  3. They’re light – Being lightweight doesn’t just help with shipping costs, it helps the customer too. An average six-pack of bottled beer weighs over 7 lbs, whereas a six-pack of cans weights around 2lbs less. That may not seem like a big difference, but if you’re carrying your drinks any distance, you’ll soon start to notice.
  4. They’re less fragile – If you drop a bottle, it will smash and you lose your drink. If you drop a can, it might get dented a bit, but as long as it wasn’t already opened, you’ve not lost anything.
  5. They keep drinks fresh – Cans create a better airtight seal than bottle, meaning your drink stays fresher and flavourful for longer. Cans also stop light from getting to your drink, important for drinks such as beer where UV light can lead to oxidisation and affect the taste.
  6. They’re quicker to cool – Cans cool down much quicker in the fridge than bottles, a definite advantage for customers in a hurry.
  7. They’re versatile – Cans come in a wide variety of sizes from the standard 330ml size we’re used to seeing for soft drinks, to the larger 440ml often used for ciders and stouts. We’re also seeing more of the slimline 250ml cans being used for a range of drinks from sparkling wine to hard seltzers – so whatever drink you produce, there’s a can size to suit.
  8. They’re fashionable – It’s a minor point when compared with everything else, but customers like cans. It’s that’s simple.

So if you’ve been reluctant to move from bottle to cans, maybe it’s time to reconsider and think about how cans could work for you and your customers.


(Recycling facts from